Looking back at the Flower Power Fund

02/01/2019

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The 1st of January saw the announcement of the grand total raised by the Flower Power Fund.  I posted on Instagram about it on New Year’s Eve, with a bit of back story as to how I became involved in this brilliant community fundraiser…

Honestly, when Sarah first got in touch with an idea to raised funds by asking independent dyers to create flower-inspired yarns, she thought she might raise £1,000.  She also involved other crafters, ran a MARATHON and had regular raffles (all while working as a Doctor for Marie Curie).

Sarah had an existing network of lovely creatives, which just blossomed and really got behind her (self titled) slightly bonkers idea with such enthusiasm.

£22,628.91 raised for Marie Curie!!!!

A new yarn was released every month (sometimes more than one) with the dyers donating a percentage of the proceeds.  A lot of the yarn sold out almost instantly, and dyers were frantically trying to keep up with orders.

I did the branding for the project, and then drew each month’s flower and sold the prints.  I also designed my first pin.  A percentage of all my sales was part of the grand total.  My initial thought was that I might raise £50…

But I raised £1082.12!  I really hadn’t sold that much via my online and Etsy shop this time last year.  I’d had a couple of really depressing attempts at craft shows and felt quite dispirited.  So it was amazing when people started to buy the flower prints, and the 200 pins sold out!

I am still feeling a bit reflective and looking back at last year, thinking about what worked and what didn’t, what rocked and what flopped, so that I can put some really solid plans in for the coming year.  My little social business is still in the early stages in a lot of ways and I am excited about helping it to flourish in 2019.   There are a few things in the pipeline, and if you have a project or idea you think I could help with, do get in touch 🙂

Flowers for the Flower Power Fund by illustrator Sam Goodlet - www.samdrawsthings.com

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