A new logo for Angel Bloom

12/04/2019

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Talented artist Hannah Corley came to me for help with her logo and branding as she starts her own business.  Like all my clients, I asked her to start with a Pinterest board of things that excite and inspire her.  This is such a great place to start when you’re thinking about your brand.

She sent me the most beautiful board packed with sunflowers, bees, warm browns and yellows and vintage fonts.  Sometimes people don’t really know what they want and I put together lots of different ideas and colour options for them to choose from.  Hannah knew just what she wanted the look and feel of her brand to be, so my job was to simply create some different logo layouts for her to choose from.  I tried the sunflower and the been in all sorts of combinations!

Angel Bloom logo and branding development by illustrator Sam Goodlet - www.samdrawsthings.com

Angel Bloom logo and branding development by illustrator Sam Goodlet - www.samdrawsthings.com

The final logo is classy, elegant and whimsical and I cannot WAIT to see it in use as Hannah starts her business 🙂

Angel Bloom logo by illustrator Sam Goodlet - www.samdrawsthings.com

If you would like some help with your logo or branding, do drop me an email.  I can send a copy of my full portfolio and we can have a chat about ideas.  I work a lot with small and creative businesses, charities and good causes and would love to help you.

Coming soon: The EverWilde’s magical children’s book

05/04/2019

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Have you seen the EverWilde…? 🙂 Created by Jess Lilly of Curious Little Market, they are just pure magic…

I’ve been following Jess for a while and just fallen in love with these guys.  The woodland vibe and enchanting imagination of all of Jess’s creations just sings from her Instagram feed and website.  Looking through them all brings instant joy.

So I am super excited to announce that we have been working on a book together!  It’s still in the very early stages right now but coming soon will be a beautiful little illustrated story sharing how the EverWilde came to be.

Jess has had a genius idea for how to create and publish the books herself.  I love that we are able to do this without worrying about publishers or agents.  It’s a really lovely way to work and they are going to be very special, tactile and magical little works of art.  We are just sorting the final layout and details to go into production!  It’s always a bit of a scary stage, wondering how things will turn out, but the sneak peeks I’ve had of the finished item are wonderful.

Here’s a sneak peek at the first cover design:

I’m thrilled that the reaction has been so positive – these are iconic creatures and I am desperate to do them justice.  I’ll be sharing more news and artwork as and when I can.  🙂

A couple of new knitting-based projects

22/03/2019

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Design work is a funny business – sometimes there’s a really tight deadline and turn around; sometimes things are in the pipe line for ages before they come out into the light of day.  Through a combination of both of those, I’ve got a couple of new pieces of work to share with you!

I was so excited to see Cartref Yarn appear on my Instagram feed today.  I designed their logo last year and have been dying to talk about it. Jennie and Zoe knew that they wanted something based around a Welsh map.  Below is a page from their branding pack (everyone I work with gets a shiny pack with tips on how to use their new goodies in).

Cartref Yarn branding by illustrator Sam Goodlet - www.samdrawsthings.com

You can follow their journey on Instagram here (it’s already looking really good):

Hutch of Dye Candy reached out at the end of last year with a more general idea for us to collaborate on something.  We’ve got lots more to share with you soon, but we kicked off with a drawing of Hutch inspired by Tank Girl!  I’m going to be doing a few of these drawings with different poses, backgrounds and text on to share on her social media feeds.

Although both in the yarn world, these projects are so different, and I just love how the diverse members of the community bring their own personality into their brands.

Both projects also gave me a nice push to try something new – I’d never drawn a map before, and animals and plants are definitely my comfort zone over drawing people.  I never really know how a project is going to turn out when I begin it, but I’m so pleased with how these worked out.

You can see more of the projects I’ve been working on here 🙂

Drawing Inspiration: Bump and Boo Winchester

28/01/2019

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drawing inspiration by Sam Goodlet - www.samdrawsthings.com

It’s been a little while since I’ve gone out and about purely with the purpose of sketching.  So it was exciting to get back into it on Sunday at the Bump and Boo event at Winchester Guildhall.

Aimed at parents and parents-to-be, it was a busy day packed with stalls and talks with activities and play spaces for little ones too.  It was great reminder of all the organisations that are in the local area ready to help families.   The Guildhall is also such a pretty venue, it makes a lovely back drop 🙂

It took me a little while to find my sketching vibe again; when I was a student I had no qualms about drawing everyone all the time and simply sitting in a corner doodling but this time I felt quite self-conscious!  And of course when you’re drawing people out and about they move, which is part of the challenge and can lead to some lovely quick marks.

But looking back at the sketches, I think I caught some of the friendly and buzzy atmosphere…

Drawing from Bump and Boo event by illustrator Sam Goodlet - www.samdrawsthings.com

It was like entering a bit of a magical treasure trove for families.

Drawing from Bump and Boo event by illustrator Sam Goodlet - www.samdrawsthings.com

This was only Bump and Boo’s second event so far, and it was so buzzing and vibrant.

Nicky and The Caterpillar Music stand were really fun to draw!

Drawing from Bump and Boo event by illustrator Sam Goodlet - www.samdrawsthings.com

And after buying a gorgeous pair of leggings from Equally Awesome for my purple-obsessed little boy, I had a big chat with Rachel who makes everything about how hard it is to find fun boys clothes, especially as they get bigger.  Baby stuff can be cute, but a lot of the bigger boy’s clothes are just mini versions of boring men’s clothes.  Also, not enough unicorns (or enough purple) for our family’s tastes.  I stood for a while to do a longer sketch of Rachel’s colourful stall:

Drawing from Bump and Boo event by illustrator Sam Goodlet - www.samdrawsthings.com

Thanks and well done Bump and Boo!  Not only was it a fabulous event, it was also such a lovely opportunity to get back into some quick drawing.  They will also now have some cute sketches to us in their promotional material, hopefully helping the next event to be even bigger and better!

If you’d like me to come and sketch at your event, do get in touch.  You can see some of my other Drawing Inspiration sketches here.

All Welcome

18/01/2019

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ponderings banner by Sam Goodlet - www.samdrawsthings.com

Over the last couple of weeks, anti-racism has reached the knitting and crafting communities online in a big way.  It’s undoubtedly been incredibly tough for the people of colour who have been doing an awful lot of emotional labour to educate white people (like me) about their experiences of exclusion and racism, and show us that even the (superficially) fluffy knitting world is racist.  I’m incredibly grateful and humbled by their hard work and bravery.

It’s brought amazing activists and educators like Rachel Cargle and Layla Saad to the attention of lots of us crafters. I’ve been slowly Doing The Work and considering how much white supremacy really isn’t a thing of the past, or just the purview of a few extremists in white hoods – it’s EVERYWHERE and something that I benefit from.  I’ve also been discovering amazing activists challenging gender (and race) issues, like Alok.

When I’ve found the work challenging, I try keep in mind the image of how I would like a man to react to #metoo.

You know how Kavanaugh and Trump made Christine Blasey Ford’s hearing all about men, and how hard it was for the poor men of the world to be attacked in such a way, when SHE was the one who was threatened and terrified…?  Yeah, that’s the opposite of what the world needs right now.  We white people need to shut up, sit down, listen, shut up some more and not make it about us.  And then we need to make some changes to how we behave, so that we challenge exclusion when we see it, and build things from the ground up that are open to everyone.

The gorgeous hashtag on Instaram #diverseknitty has also helped amazing creatives from around the world share their wonderful work with new followers and fans.

There are also, I hope, lots of other makers, podcasters, brands, shows and shops who are considering how they can be more inclusive and reach out to make everyone feel welcome.

I don’t have a physical shop (or really do much out in the real world at all to be honest right now!), but I wanted to draw something to let everyone know that they are welcome in my online spaces.

A drawing showing a diverse group of people with the text 'all welcome' above. By Sam Goodlet - www.samdrawsthings.com

Whatever your background, or however you identify, you are always welcome here.

And if you’d like to collaborate or if there’s something I can do to help you feel more included or access my work, just give me a shout.

Looking back at the Flower Power Fund

02/01/2019

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The 1st of January saw the announcement of the grand total raised by the Flower Power Fund.  I posted on Instagram about it on New Year’s Eve, with a bit of back story as to how I became involved in this brilliant community fundraiser…

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Feeling philosophical and thinking about the amazing @flowerpowerfund😀 Last New Year’s Eve, my partner Josh & I wore these amazing 🦊 masks to a party. It was super last minute (we don’t get out a lot these parenting days) and my mum whipped up these masks on her sewing machine. I had to dash into town to get some more threads and a thing happened… ⭐️ I walked into the haberdashery department and had this really strong feeling of returning home. 🏡 The yarn and threads, the fabric and buttons, the patterns and all those ideas in waiting… my creativity has always been about more than drawing. My dad can make pretty much anything from a bit of wood, my mum, from fabric. I’ve almost trained as a sculptor and a costume designer. And I didn’t really know what it meant that day in the store but it was a lovely feeling. It reminded me I was more than just an illustrator… ⭐️ I’d also done a little bit of work with @begentlekel on my business plan and had this big ‘I’m a social enterprise!’ revelation. Kelly is fab 😘 Again, I didn’t know what that meant yet, just that I wanted to do good. 🌈 @sherlock_knits emailed me about @flowerpowerfund on the 20th of December last year. By the 15th of Jan, we had the logo all sorted and approved by Marie Curie. I’d casually suggested I could also draw each flower from the year of flower-inspired yarn and give a donation from the prints…I didn’t expect anyone to buy them! But they did. And I had to get my packaging act together. Then we decided I should try and design a pin, and the last 2 sold just before Christmas. 💐 This year, I’ve made the loveliest new friends, I’m learning to knit, and have a yarn stash to be proud of. I was a proud part of #titsoutcollective and my designs have raised money for Marie Curie, the Badger Trust, Together Rising and Care4Calais. 🙌 2018, you’ve been magic (as well as hard work, scary and a bit of everything else). I’ve got some exciting ideas percolating for the New Year, but I also just want to sit with this lovely feeling for a bit… Happy New Year old friends and new. Loads of love 🥳 #happynewyear #goodbye2018 #flowerpowerfund

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Honestly, when Sarah first got in touch with an idea to raised funds by asking independent dyers to create flower-inspired yarns, she thought she might raise £1,000.  She also involved other crafters, ran a MARATHON and had regular raffles (all while working as a Doctor for Marie Curie).

Sarah had an existing network of lovely creatives, which just blossomed and really got behind her (self titled) slightly bonkers idea with such enthusiasm.

£22,628.91 raised for Marie Curie!!!!

A new yarn was released every month (sometimes more than one) with the dyers donating a percentage of the proceeds.  A lot of the yarn sold out almost instantly, and dyers were frantically trying to keep up with orders.

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Thank you doesn’t seem quite enough but it’s the best I have! This time last year I was hoping that we might sell about 10 skeins a month and perhaps raise £1000 if we really tried. When @edencottageyarns said she’d dye 50 skeins for me I panicked and worried that I might be sending her hurtling towards certain bankruptcy!! But month on month you have ordered yarn in your hundreds, and the £1000 grew quickly to £10,000 and then nail-bitingly I began to hope for £20,000. To smash that target utterly and reach over £22,000 is beyond my wildest dreams, and all to help @mariecurieuk support more people living with terminal illness and their families. So thank you to all the dyers, bagmakers and other fabulous crafters who made products to sell each month, or who donated raffle prizes. Thank you to everyone who sponsored me or donated to the fund, or who bought raffle tickets month on month. Thank you to all the people who listened to my #slightlybonkersidea in the first place and told me I wasn’t being ridiculous. Thank you to all the people who knitted socks for my patients this year and smashed that target too. And thank you to @samdrawsthings who listened to my idea and utterly embraced it becoming my partner in crime over the past year. What shall we do next?!? 😉 #flowerpowerfund #slightlybonkersidea

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I did the branding for the project, and then drew each month’s flower and sold the prints.  I also designed my first pin.  A percentage of all my sales was part of the grand total.  My initial thought was that I might raise £50…

But I raised £1082.12!  I really hadn’t sold that much via my online and Etsy shop this time last year.  I’d had a couple of really depressing attempts at craft shows and felt quite dispirited.  So it was amazing when people started to buy the flower prints, and the 200 pins sold out!

I am still feeling a bit reflective and looking back at last year, thinking about what worked and what didn’t, what rocked and what flopped, so that I can put some really solid plans in for the coming year.  My little social business is still in the early stages in a lot of ways and I am excited about helping it to flourish in 2019.   There are a few things in the pipeline, and if you have a project or idea you think I could help with, do get in touch 🙂

Flowers for the Flower Power Fund by illustrator Sam Goodlet - www.samdrawsthings.com

Gift ideas that give to badgers too

09/12/2018

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The Badger Sett has a really lovely new collection of badger-inspired crafts and goodies that make perfect gifts for Christmas.  We also all donate a percentage from these sales to the Badger Trust’s badger vaccination project – a positive alternative to the badger cull.

The brilliantly talented Amanda of Maysie Daydreams has some very special Christmas decorations:

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EVERYONE, I finally made it! The Limited Edition Badger Hearts are here! They are £10 each and made to order, you can choose if you want wool felt, or vegan ecofelt, you even have a choice of ribbon. You could use them as a Christmas decoration but I might leave mine up all year round! There will only be 5 available and every penny will go to the @badgertrust . (PS I've only made this available to the UK but if you are from elsewhere and you are ok with the fact that it might not arrive in time for Christmas let me know and I'll open the listing to you!) #badgertrust #stopthecull #animalwelfare #wildlifeconservation #consciouschristmas #thoughtfulgifts #vegan #vegangifts #animalrights #handmadechristmas #christmaswithlove #handmadehome #feltcrafts #slowstitching #ooakgifts

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And some beautiful brock textile art pieces that are just adorable!

MAD Scientist Yarns still have their gorgeous Trufflehunter colourway, as well as two new festive badgers too…

This special Badgermas colourway can also be ordered with an exclusive print from me!

The Crimson Rabbit is busy writing up a pattern for some leg warmers, which look just stunning in the Trufflehunter yarn.  Do follow Debbie on Instagram for news of when the pattern is released.

And I am really excited to add some new things to the Sam Draws Things shop!

The Yarn Badger very kindly donated 5 Goose Eye hat kits in different colours (with a name like that, they had to get involved).  100% of the sale price of each kit is going to the badgers!  They include yarn and instructions, and are selling quick, so do order soon if you want one.  You can find them here.

My lovely and talented friend Jane Brumwell made beautiful Stirling silver and copper progress keepers.  They are each rolled with the impression of a skeleton leaf, and are so delicate.  Each one is unique! You can find them in the shop here. 

And there are also badger prints and Christmas cards 🙂 You can see the whole collection here. 

Huge thanks to all the super creative members of the Sett, and to everyone who has bought something so far.  It’s so wonderful how the craft-y community gets together for good causes.

 

Badgermas is coming :)

18/11/2018

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Following on from Badgerween, the hard working Badger Sett are busy making creations for our next celebration: Badgermas!

You can read all about the Badger Sett here.

We are fundraising for the Badger Trust’s badger vaccination project through crafty loveliness, and we’ve raised over £300 so far.

 

£352.80 raised for badgers!

02/11/2018

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I’m so excited to announce the total raised by the Badger Sett for Badgerween….

You can find out more about the Badger Sett and what it’s all about here.

A safety spell for badgers for Halloween

31/10/2018

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This is my final drawing for #mabsdrawlloween club.  It combines a few of the prompts and a spell for the badgers – with herbs of protection, healing and invisibility at the bottom. Here’s a Samhain wish for the safe passage of badgers, ravens, monsters and other misunderstood creatures that go bump in the night. Happy Halloween 🙂 xx

Halloween badger spell by illustrator Sam Goodlet - www.samdrawsthings.com

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