Unicorn & branding for a respite care business

02/09/2019

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I’m so excited about my latest branding project, it was such a joy to create 🙂

Little Bursts of Respite Branding by illustrator Sam Goodlet - www.samdrawsthings.co.uk

Claire is a magical lady and I love the uplifting vibe I’ve captured for her in the logo and branding.

You can find her on Facebook here

Branding for Little Bursts of Respite by illustrator Sam Goodlet - www.samdrawsthings.co.uk

and Instagram here:

Thanks so much for trusting me with your branding Claire!

If you’d like some help magical-ising your marketing, get in touch 🙂

 

A little bit of art therapy

22/07/2019

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One of my missions this year has been learning how to use Procreate, a really amazing piece of drawing software.  One unexpected bonus has been that it’s also provided a new way for me to have fun with drawing and reintroduce a bit of PLAY into my life!

Pintastic: lots of new enamel pin designs

11/06/2019

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Wow, it has been a busy week at Samdrawsthings HQ, with lots of deliveries going in and out.

The pins arrived for my collaboration with Dye Candy, and they have all been packaged up and posted now.  Hutch gave me a sneak preview of the yarn that she has dyed to go with them, and my jaw hit the floor.  It’s just beautiful.  I know she was feeling a lot of pressure due to it being a mystery yarn, and to the huge number of orders we’ve had, but she has totally knocked it out the park.  The first pics of people sharing their pins have started to pop up; I cannot WAIT to see the reactions to the yarn and fibre as it starts to arrive!

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Aaaaaah they’re HERE!! 💊 🧶 This enamel pin collaboration with @dyecandy has been so much fun! They are so sparkly and shiny it’s hard to take a pic 😍 • If you’ve preordered, they will be with you soon 😃 There was a little mix up and they are actually BIGGER than we thought (35mm instead of 30mm) so you’re getting a wee bit more sparkle for the same price❇️ • Aren’t they ace?! The green glitter is making me so happy 😀 • The link to order is in both of our bios 🤗 thank you so much to everyone who has been so supportive of our mission to #dropthestigmanotthestitch and help us to fundraise for Mind so far 😀 Now to get them all packaged up and ready to post!!! • #shinyshiny #pingamestrongaf #enamelpins #madeintheuk

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#dropthestigmanotthestitch 🧶 cos mental health stigma needs to go… • I’ve been packaging up lots of these babies today and the first few should be hitting doormats soon! Thank you SO much to everyone who has supported this collab with @dyecandy – we’re fundraising for Mind and opening up conversations about mental health. It’s a cause close to both of our hearts and it’s amazing how we’ve really touched on something that you all care about so much too. Here’s to a world with better mental health, and the space to chart about it and ask for help when we are suffering 🙌 • Link in both of our bios to get your hands on a pin and some yarn/fibre in the most beautiful colour way from @dyecandy • #PinGameStrong #EnamelPins #YarnLover

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The pins have the slogan ‘Drop the stigma, not the stitch’ in reference to mental health stigma, and how much fibre crafts such as knitting and crochet can aid people with mental health issues such as anxiety and depression.  It’s a cause close to both mine and Hutch’s hearts.  I find my drawing is a huge therapeutic tool in dealing with anxiety, and since taking up knitting last year that’s really helped too.  There’s something about the squishy softness of the yarn running through my fingers that’s really grounding.  It’s also a great mindfulness exercise…

You can still get your hands on these pins in the Samdrawsthings shop here. 

Then the pins that I have designed for MAD Scientist Yarns arrived too!  These are my first ever rainbow finish pins and I am just delighted with how they came out – they are so SHINY.    They feature the scientist from the new logo I designed for them, with some extra yarn and sparkly bits.

Both of these pins are fundraising for mental health charity Mind, which makes me feel so happy.  They are doing a lot of important work supporting people with mental health issues, and their website is a very helpful place for information and advice.

You can order your MAD LAB pin here. 

And if you would like to collaborate on a fundraiser or commission a pin design, do get in touch 🙂

Banshee Yarns branding looking fab!

29/05/2019

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It’s lovely watching a brand new brand blossom.  I love the moment when a logo I’ve designed starts appearing on things.  It takes on a life of its own away from my sketchbook and it’s pure magic.

The yarn bands I’ve designed for Banshee Yarns have just been wrapped around their first skeins of yarn, and their colours are so stunning, look! 🙂

Go follow them for news of their other colours, online shop and first wool show.

If you’d like any help with logo design or branding, you can drop me an email here.

Drop the stigma, not the stitch

29/04/2019

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I have been working for a while with Hutch from Dye Candy Yarns, creating drawings for her social media. This weekend we launched our first collaboration!

I’ve designed a pin and she’s created an exclusive yarn and spinning fibre colour-way to open up the conversation around mental health and fundraise for Mind.

The pin features a knitted pill with the slogan ‘drop the stigma, not the stitch’ and the colour-way (top secret at the moment) will be inspired by music legends who lost their lives to mental illness.

We have had the most amazing reaction so far! We are just taking preorders at the moment with the pins and fibre shipping in a few weeks.

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As you may have seen, Sam from @samdrawsthings and myself have been working on a secret collaborative project. Mental health issues have affected all of us in some way or another, and as us crafters know- creating is a fantastic way to quiet a mind. There is still so much work to be done to get rid of the stigmas surrounding these problems. Stigmas that exacerbate situations and prevent people from seeking help. When you purchase one of these pins, or a pin + yarn pack, a portion will be donated to @mindcharity , the mental health charity. My yarn colourway will be a secret until it lands on your doormat but is inspired by the musical legends who have lost their battle with mental health over the past few years. This is a cause close to both our hearts, and we hope you'll support us in raising as much as we can for this worthwhile charity. Link in bio, click the preorder section! #mentalhealthadvocate #mentalhealthawareness #semicolonproject #MIND

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You can pre order yours via my shop here of the Dye Candy shop here.

We are SO excited to be kicking mental health stigma in the balls and raising funds for this important cause.

A new logo for Angel Bloom

12/04/2019

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Talented artist Hannah Corley came to me for help with her logo and branding as she starts her own business.  Like all my clients, I asked her to start with a Pinterest board of things that excite and inspire her.  This is such a great place to start when you’re thinking about your brand.

She sent me the most beautiful board packed with sunflowers, bees, warm browns and yellows and vintage fonts.  Sometimes people don’t really know what they want and I put together lots of different ideas and colour options for them to choose from.  Hannah knew just what she wanted the look and feel of her brand to be, so my job was to simply create some different logo layouts for her to choose from.  I tried the sunflower and the been in all sorts of combinations!

Angel Bloom logo and branding development by illustrator Sam Goodlet - www.samdrawsthings.com

Angel Bloom logo and branding development by illustrator Sam Goodlet - www.samdrawsthings.com

The final logo is classy, elegant and whimsical and I cannot WAIT to see it in use as Hannah starts her business 🙂

Angel Bloom logo by illustrator Sam Goodlet - www.samdrawsthings.com

If you would like some help with your logo or branding, do drop me an email.  I can send a copy of my full portfolio and we can have a chat about ideas.  I work a lot with small and creative businesses, charities and good causes and would love to help you.

Coming soon: The EverWilde’s magical children’s book

05/04/2019

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Have you seen the EverWilde…? 🙂 Created by Jess Lilly of Curious Little Market, they are just pure magic…

I’ve been following Jess for a while and just fallen in love with these guys.  The woodland vibe and enchanting imagination of all of Jess’s creations just sings from her Instagram feed and website.  Looking through them all brings instant joy.

So I am super excited to announce that we have been working on a book together!  It’s still in the very early stages right now but coming soon will be a beautiful little illustrated story sharing how the EverWilde came to be.

Jess has had a genius idea for how to create and publish the books herself.  I love that we are able to do this without worrying about publishers or agents.  It’s a really lovely way to work and they are going to be very special, tactile and magical little works of art.  We are just sorting the final layout and details to go into production!  It’s always a bit of a scary stage, wondering how things will turn out, but the sneak peeks I’ve had of the finished item are wonderful.

Here’s a sneak peek at the first cover design:

I’m thrilled that the reaction has been so positive – these are iconic creatures and I am desperate to do them justice.  I’ll be sharing more news and artwork as and when I can.  🙂

A couple of new knitting-based projects

22/03/2019

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Design work is a funny business – sometimes there’s a really tight deadline and turn around; sometimes things are in the pipe line for ages before they come out into the light of day.  Through a combination of both of those, I’ve got a couple of new pieces of work to share with you!

I was so excited to see Cartref Yarn appear on my Instagram feed today.  I designed their logo last year and have been dying to talk about it. Jennie and Zoe knew that they wanted something based around a Welsh map.  Below is a page from their branding pack (everyone I work with gets a shiny pack with tips on how to use their new goodies in).

Cartref Yarn branding by illustrator Sam Goodlet - www.samdrawsthings.com

You can follow their journey on Instagram here (it’s already looking really good):

Hutch of Dye Candy reached out at the end of last year with a more general idea for us to collaborate on something.  We’ve got lots more to share with you soon, but we kicked off with a drawing of Hutch inspired by Tank Girl!  I’m going to be doing a few of these drawings with different poses, backgrounds and text on to share on her social media feeds.

Although both in the yarn world, these projects are so different, and I just love how the diverse members of the community bring their own personality into their brands.

Both projects also gave me a nice push to try something new – I’d never drawn a map before, and animals and plants are definitely my comfort zone over drawing people.  I never really know how a project is going to turn out when I begin it, but I’m so pleased with how these worked out.

You can see more of the projects I’ve been working on here 🙂

Drawing Inspiration: Bump and Boo Winchester

28/01/2019

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drawing inspiration by Sam Goodlet - www.samdrawsthings.com

It’s been a little while since I’ve gone out and about purely with the purpose of sketching.  So it was exciting to get back into it on Sunday at the Bump and Boo event at Winchester Guildhall.

Aimed at parents and parents-to-be, it was a busy day packed with stalls and talks with activities and play spaces for little ones too.  It was great reminder of all the organisations that are in the local area ready to help families.   The Guildhall is also such a pretty venue, it makes a lovely back drop 🙂

It took me a little while to find my sketching vibe again; when I was a student I had no qualms about drawing everyone all the time and simply sitting in a corner doodling but this time I felt quite self-conscious!  And of course when you’re drawing people out and about they move, which is part of the challenge and can lead to some lovely quick marks.

But looking back at the sketches, I think I caught some of the friendly and buzzy atmosphere…

Drawing from Bump and Boo event by illustrator Sam Goodlet - www.samdrawsthings.com

It was like entering a bit of a magical treasure trove for families.

Drawing from Bump and Boo event by illustrator Sam Goodlet - www.samdrawsthings.com

This was only Bump and Boo’s second event so far, and it was so buzzing and vibrant.

Nicky and The Caterpillar Music stand were really fun to draw!

Drawing from Bump and Boo event by illustrator Sam Goodlet - www.samdrawsthings.com

And after buying a gorgeous pair of leggings from Equally Awesome for my purple-obsessed little boy, I had a big chat with Rachel who makes everything about how hard it is to find fun boys clothes, especially as they get bigger.  Baby stuff can be cute, but a lot of the bigger boy’s clothes are just mini versions of boring men’s clothes.  Also, not enough unicorns (or enough purple) for our family’s tastes.  I stood for a while to do a longer sketch of Rachel’s colourful stall:

Drawing from Bump and Boo event by illustrator Sam Goodlet - www.samdrawsthings.com

Thanks and well done Bump and Boo!  Not only was it a fabulous event, it was also such a lovely opportunity to get back into some quick drawing.  They will also now have some cute sketches to us in their promotional material, hopefully helping the next event to be even bigger and better!

If you’d like me to come and sketch at your event, do get in touch.  You can see some of my other Drawing Inspiration sketches here.

All Welcome

18/01/2019

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ponderings banner by Sam Goodlet - www.samdrawsthings.com

Over the last couple of weeks, anti-racism has reached the knitting and crafting communities online in a big way.  It’s undoubtedly been incredibly tough for the people of colour who have been doing an awful lot of emotional labour to educate white people (like me) about their experiences of exclusion and racism, and show us that even the (superficially) fluffy knitting world is racist.  I’m incredibly grateful and humbled by their hard work and bravery.

It’s brought amazing activists and educators like Rachel Cargle and Layla Saad to the attention of lots of us crafters. I’ve been slowly Doing The Work and considering how much white supremacy really isn’t a thing of the past, or just the purview of a few extremists in white hoods – it’s EVERYWHERE and something that I benefit from.  I’ve also been discovering amazing activists challenging gender (and race) issues, like Alok.

When I’ve found the work challenging, I try keep in mind the image of how I would like a man to react to #metoo.

You know how Kavanaugh and Trump made Christine Blasey Ford’s hearing all about men, and how hard it was for the poor men of the world to be attacked in such a way, when SHE was the one who was threatened and terrified…?  Yeah, that’s the opposite of what the world needs right now.  We white people need to shut up, sit down, listen, shut up some more and not make it about us.  And then we need to make some changes to how we behave, so that we challenge exclusion when we see it, and build things from the ground up that are open to everyone.

The gorgeous hashtag on Instaram #diverseknitty has also helped amazing creatives from around the world share their wonderful work with new followers and fans.

There are also, I hope, lots of other makers, podcasters, brands, shows and shops who are considering how they can be more inclusive and reach out to make everyone feel welcome.

I don’t have a physical shop (or really do much out in the real world at all to be honest right now!), but I wanted to draw something to let everyone know that they are welcome in my online spaces.

A drawing showing a diverse group of people with the text 'all welcome' above. By Sam Goodlet - www.samdrawsthings.com

Whatever your background, or however you identify, you are always welcome here.

And if you’d like to collaborate or if there’s something I can do to help you feel more included or access my work, just give me a shout.

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