Archive for the ‘branding’ Category

What the hell is a call to action, and why do I want to add one…?

Posted on: January 23rd, 2020 by samdrawsthings No Comments

The Ideas Machine with illustrator Sam Goodlet - www.samdrawsthings.co.uk

The first time someone said to include a “call to action” in my social media posts, I really didn’t get it.

Then someone else said “do you ever tell people how to work with you?!” And a penny dropped.
Because…. erm…. I didn’t.

I realised I was being a bit like a princess locked in a tower – you pretty much had to fight through a bramble thicket, and conquer a dragon to become my client….

The first time I did a social media post and told people some of the options for how to commission me, I got a sale!  It sounds really obvious, doesn’t it?  But I’m pretty sure I’m not the only creative person who has been acting like Rapunzel and then wondering why they’re not getting any work!

Soooo, in my Facebook Group I’ve been doing come cheerleading to help other people not make the same mistakes I have, and I’ve made a sheet to work through with lots of ideas 🙂 And here it is!

If you have a go, do let me know how you get on.

You can save the pictures below, or download the guide to including a call to action in your social media as a PDF here.

How to include a call to action in your social media by illustrator Sam Goodlet - www.samdrawsthings.com

How to include a call to action in your social media by illustrator Sam Goodlet - www.samdrawsthings.com

If you’d like any help with your branding or a consultation through my new Ideas Machine service (and tips on how to stop acting like Rapuzel) drop me an email and let’s have a chat 🙂

Show up and shine

Posted on: September 25th, 2019 by samdrawsthings No Comments

What would you do today if you weren’t feeling self conscious…? How would things be different if you weren’t worried about how you looked or came across? What would it be like if you just KNEW that your story was important and people needed to hear it? Can you imagine how it would feel if you just trusted that your friends (real or virtual) genuinely wanted to hear from you, see your face, or share in the beautiful thing you’ve just created…?

The thing is, they do!

What gets in our way is our own fear and worry.

And I’m done with it. I’m so tired of getting in my own way all the time! I want to be here, to show up and ⭐️SHINE⭐️ and I want to help you to do the same.

There are some wonderful people that I am super inspired by at the moment who are just so sparkly. And I know that the fear is still there for them. But they are showing up anyway and oh how I love them for it 😍

If you need some inspiration too, go and check out:

@sugarandsloth to meet Anita, queen of feeling the fear and doing it anyway, creator of cute and sweary things

@through_this_iris and meet Shiráz, traveller of the world, photographer extraordinaire and mental health warrior

@hedgerowyarns and meet Jane, classiest lady on my feed with the most beautiful photos and fabulous small business

And if you’d like a bit of help stepping up and shining, I’ve got a new little Facebook group called Show up and Shine.

It’s got me as your cheerleader and signposter to useful things that help with social media and other places you can show up, and it’s growing into a sweet and supportive little community.  I’d love you to come and join us 🙂

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What would you do today if you weren’t feeling self conscious…? How would things be different if you weren’t worried about how you looked or came across? What would it be like if you just KNEW that your story was important and people needed to hear it? Can you imagine how it would feel if you just trusted that your friends (real or virtual) genuinely wanted to hear from you, see your face, or share in the beautiful thing you’ve just created…? . The thing is, they do! . What gets in our way is our own fear and worry. . And I’m done with it. I’m so tired of getting in my own way all the time! I want to be here, to show up and ⭐️SHINE⭐️ and I want to help you to do the same. . There are some wonderful people that I am super inspired by at the moment who are just so sparkly. And I know that the fear is still there for them. But they are showing up anyway and oh how I love them for it 😍 . If you need some inspiration too, go and check out: . @sugarandsloth to meet Anita, queen of feeling the fear and doing it anyway, creator of cute and sweary things . @through_this_iris and meet Shiráz, traveller of the world, photographer extraordinaire and mental health warrior . @hedgerowyarns and meet Jane, classiest lady on my feed with the most beautiful photos and fabulous small business . Who are you inspired by? 💭 . And if you need a bit of cheerleading today to help you kick fear in the bottom, leave a comment below and I’ll give you a boost as some #MondayMotivation! . . . . . . . . . . . .#ShowUpAndShine #ShineYourLight #BeBrave #ShowUp #FeelTheFearAndDoItAnyway #YourStoryMatters #ShareYourWork #CreativeLife #SocialAnxiety #MentalHealthMatters #YouCanDoIt

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Unicorn & branding for a respite care business

Posted on: September 2nd, 2019 by samdrawsthings No Comments

I’m so excited about my latest branding project, it was such a joy to create 🙂

Little Bursts of Respite Branding by illustrator Sam Goodlet - www.samdrawsthings.co.uk

Claire is a magical lady and I love the uplifting vibe I’ve captured for her in the logo and branding.

You can find her on Facebook here

Branding for Little Bursts of Respite by illustrator Sam Goodlet - www.samdrawsthings.co.uk

and Instagram here:

Thanks so much for trusting me with your branding Claire!

If you’d like some help magical-ising your marketing, get in touch 🙂

 

Pintastic: lots of new enamel pin designs

Posted on: June 11th, 2019 by samdrawsthings No Comments

Wow, it has been a busy week at Samdrawsthings HQ, with lots of deliveries going in and out.

The pins arrived for my collaboration with Dye Candy, and they have all been packaged up and posted now.  Hutch gave me a sneak preview of the yarn that she has dyed to go with them, and my jaw hit the floor.  It’s just beautiful.  I know she was feeling a lot of pressure due to it being a mystery yarn, and to the huge number of orders we’ve had, but she has totally knocked it out the park.  The first pics of people sharing their pins have started to pop up; I cannot WAIT to see the reactions to the yarn and fibre as it starts to arrive!

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Aaaaaah they’re HERE!! 💊 🧶 This enamel pin collaboration with @dyecandy has been so much fun! They are so sparkly and shiny it’s hard to take a pic 😍 • If you’ve preordered, they will be with you soon 😃 There was a little mix up and they are actually BIGGER than we thought (35mm instead of 30mm) so you’re getting a wee bit more sparkle for the same price❇️ • Aren’t they ace?! The green glitter is making me so happy 😀 • The link to order is in both of our bios 🤗 thank you so much to everyone who has been so supportive of our mission to #dropthestigmanotthestitch and help us to fundraise for Mind so far 😀 Now to get them all packaged up and ready to post!!! • #shinyshiny #pingamestrongaf #enamelpins #madeintheuk

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#dropthestigmanotthestitch 🧶 cos mental health stigma needs to go… • I’ve been packaging up lots of these babies today and the first few should be hitting doormats soon! Thank you SO much to everyone who has supported this collab with @dyecandy – we’re fundraising for Mind and opening up conversations about mental health. It’s a cause close to both of our hearts and it’s amazing how we’ve really touched on something that you all care about so much too. Here’s to a world with better mental health, and the space to chart about it and ask for help when we are suffering 🙌 • Link in both of our bios to get your hands on a pin and some yarn/fibre in the most beautiful colour way from @dyecandy • #PinGameStrong #EnamelPins #YarnLover

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The pins have the slogan ‘Drop the stigma, not the stitch’ in reference to mental health stigma, and how much fibre crafts such as knitting and crochet can aid people with mental health issues such as anxiety and depression.  It’s a cause close to both mine and Hutch’s hearts.  I find my drawing is a huge therapeutic tool in dealing with anxiety, and since taking up knitting last year that’s really helped too.  There’s something about the squishy softness of the yarn running through my fingers that’s really grounding.  It’s also a great mindfulness exercise…

You can still get your hands on these pins in the Samdrawsthings shop here. 

Then the pins that I have designed for MAD Scientist Yarns arrived too!  These are my first ever rainbow finish pins and I am just delighted with how they came out – they are so SHINY.    They feature the scientist from the new logo I designed for them, with some extra yarn and sparkly bits.

Both of these pins are fundraising for mental health charity Mind, which makes me feel so happy.  They are doing a lot of important work supporting people with mental health issues, and their website is a very helpful place for information and advice.

You can order your MAD LAB pin here. 

And if you would like to collaborate on a fundraiser or commission a pin design, do get in touch 🙂

Banshee Yarns branding looking fab!

Posted on: May 29th, 2019 by samdrawsthings No Comments

It’s lovely watching a brand new brand blossom.  I love the moment when a logo I’ve designed starts appearing on things.  It takes on a life of its own away from my sketchbook and it’s pure magic.

The yarn bands I’ve designed for Banshee Yarns have just been wrapped around their first skeins of yarn, and their colours are so stunning, look! 🙂

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Dorcha, Stain & Apocalypse on 70/30 Merino/Silk

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Go follow them for news of their other colours, online shop and first wool show.

If you’d like any help with logo design or branding, you can drop me an email here.

A new logo for Angel Bloom

Posted on: April 12th, 2019 by samdrawsthings No Comments

Talented artist Hannah Corley came to me for help with her logo and branding as she starts her own business.  Like all my clients, I asked her to start with a Pinterest board of things that excite and inspire her.  This is such a great place to start when you’re thinking about your brand.

She sent me the most beautiful board packed with sunflowers, bees, warm browns and yellows and vintage fonts.  Sometimes people don’t really know what they want and I put together lots of different ideas and colour options for them to choose from.  Hannah knew just what she wanted the look and feel of her brand to be, so my job was to simply create some different logo layouts for her to choose from.  I tried the sunflower and the been in all sorts of combinations!

Angel Bloom logo and branding development by illustrator Sam Goodlet - www.samdrawsthings.com

Angel Bloom logo and branding development by illustrator Sam Goodlet - www.samdrawsthings.com

The final logo is classy, elegant and whimsical and I cannot WAIT to see it in use as Hannah starts her business 🙂

Angel Bloom logo by illustrator Sam Goodlet - www.samdrawsthings.com

If you would like some help with your logo or branding, do drop me an email.  I can send a copy of my full portfolio and we can have a chat about ideas.  I work a lot with small and creative businesses, charities and good causes and would love to help you.

A couple of new knitting-based projects

Posted on: March 22nd, 2019 by samdrawsthings No Comments

Design work is a funny business – sometimes there’s a really tight deadline and turn around; sometimes things are in the pipe line for ages before they come out into the light of day.  Through a combination of both of those, I’ve got a couple of new pieces of work to share with you!

I was so excited to see Cartref Yarn appear on my Instagram feed today.  I designed their logo last year and have been dying to talk about it. Jennie and Zoe knew that they wanted something based around a Welsh map.  Below is a page from their branding pack (everyone I work with gets a shiny pack with tips on how to use their new goodies in).

Cartref Yarn branding by illustrator Sam Goodlet - www.samdrawsthings.com

You can follow their journey on Instagram here (it’s already looking really good):

Hutch of Dye Candy reached out at the end of last year with a more general idea for us to collaborate on something.  We’ve got lots more to share with you soon, but we kicked off with a drawing of Hutch inspired by Tank Girl!  I’m going to be doing a few of these drawings with different poses, backgrounds and text on to share on her social media feeds.

Although both in the yarn world, these projects are so different, and I just love how the diverse members of the community bring their own personality into their brands.

Both projects also gave me a nice push to try something new – I’d never drawn a map before, and animals and plants are definitely my comfort zone over drawing people.  I never really know how a project is going to turn out when I begin it, but I’m so pleased with how these worked out.

You can see more of the projects I’ve been working on here 🙂

Cherry wood pins and pendants

Posted on: July 24th, 2018 by samdrawsthings No Comments

It’s been an exciting day – I’ve designed some cherry wood pins and pendants which have arrived and I’ve been busy sticking them together and taking lots of photos!

We started with a drawing of a pair of Great Tits, and with lots of help from my partner Josh and Steve at Clear Cut Creation, I developed a design that Steve laser etched onto 35mm disks of cherry wood.

The pins and pendants are part of the #titsoutcollective, a brilliant fundraising initiative by Countess Ablaze that you can find out more about here.

I’m fundraising for Together Rising, an inspiring charity responding very fast to humanitarian issues around the world.  £2 per pin and 20% of each print sale goes to them.   You can discover more about their work here.

And you can find all of these goodies in the Sam Draws Things online shop here.

Lovely Lupins!

Posted on: July 11th, 2018 by samdrawsthings No Comments

Woah, this year feels like it’s going really fast!  We are just over half way through the wonderful Flower Power Fund project (which looks like it’s going to happen again next year) and there have already been 9 lovely flower-inspired yarns, created by talented independent yarn dyers from all over the UK.

It’s been a gorgeous way to practice my own take on botanical illustration as I’ve created matching prints for each month.  Here they are so far:

Flower Power Fund flowers by illustrator Sam Goodlet - www.samdrawsthings.com

This month feels like a really special one, as it’s the turn of Jane from Hedgerow Yarns.  Jane and I have been friends for a long time and had some lovely adventures together, and it was doing her branding that lead me into the wonderful wooly world that I’m now part of!

Jane’s yarn is STUNNING.  Inspired by pretty country garden lupins, it’s just so subtle and beautiful.  You can find the Lupin yarn in her Etsy shop here, and my matching print here.

 

 

My first enamel charity pins find their new homes!

Posted on: May 17th, 2018 by samdrawsthings No Comments

It has been a really exciting couple of days with the hard enamel pin I designed for the Flower Power Fund arriving and swiftly being posted out to lots of happy customers.  £2 from each pin goes to the fund, raising money for Marie Curie (registered charity number 207994 England & Wales, SC038731 in Scotland).

The Flower Power Fund project is running throughout 2018 and involves independent knitting yarn dyers creating a beautiful bouquet of flower-inspired yarns.  I created a logo for the project which I worked with the lovely team at Badges Plus here in the UK to translate into a pin design.

Over on Instagram there have been lots of pics of the pins arriving in their new homes 🙂 The best bit is seeing them on lovely knitting project bags and settling into people’s pin collections!

 

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