Archive for the ‘illustration’ Category


Posted on: January 30th, 2020 by samdrawsthings No Comments

I had to join the #ToonMe challenge! Have you seen all the amazing art work on Instagram…? Have a peek here!

Toon Me by illustrator Sam Goodlet -

Drawing it was a really lovely way to tune into my inner magic and bring it out!  I posted it on Instagram with a message for my fellow weirdos:


I see you 👀 Your beautiful weirdness, your unique magic.
I know it’s hard sometimes to be yourself and to let yourself shine. Maybe it’s because you haven’t figured out who you are just yet, or you’re immobilised by worrying about what people might think, or because you’ve been bullied or suppressed by people pushing you back when your magic makes them afraid.
I just want you to know…It won’t always be this hard.
You and I and the world… we are all constantly growing and evolving.
We can make more space for ourselves and each other to be the wonderful weirdos that we truly are. Let’s embrace that precious magic in our unique human-ness and let it SHINE 🌟




The darkness within: a cartoon

Posted on: January 27th, 2020 by samdrawsthings No Comments

ponderings banner by Sam Goodlet -

Inner wolf cartoon by illustrator Sam Goodlet -

What the hell is a call to action, and why do I want to add one…?

Posted on: January 23rd, 2020 by samdrawsthings No Comments

The Ideas Machine with illustrator Sam Goodlet -

The first time someone said to include a “call to action” in my social media posts, I really didn’t get it.

Then someone else said “do you ever tell people how to work with you?!” And a penny dropped.
Because…. erm…. I didn’t.

I realised I was being a bit like a princess locked in a tower – you pretty much had to fight through a bramble thicket, and conquer a dragon to become my client….

The first time I did a social media post and told people some of the options for how to commission me, I got a sale!  It sounds really obvious, doesn’t it?  But I’m pretty sure I’m not the only creative person who has been acting like Rapunzel and then wondering why they’re not getting any work!

Soooo, in my Facebook Group I’ve been doing come cheerleading to help other people not make the same mistakes I have, and I’ve made a sheet to work through with lots of ideas 🙂 And here it is!

If you have a go, do let me know how you get on.

You can save the pictures below, or download the guide to including a call to action in your social media as a PDF here.

How to include a call to action in your social media by illustrator Sam Goodlet -

How to include a call to action in your social media by illustrator Sam Goodlet -

If you’d like any help with your branding or a consultation through my new Ideas Machine service (and tips on how to stop acting like Rapuzel) drop me an email and let’s have a chat 🙂

BREATHE: My new colouring book is here!

Posted on: December 6th, 2019 by samdrawsthings No Comments

I am so excited to be announcing the release of my first colouring book!

Breathe: feel calm and inspired. A magical colouring book for adults.

They include my drawings for you to make your own plus journal prompts, visualisations and meditations.

Breathe: a colouring book for calm and inspiration from illustrator Sam Goodlet

I didn’t know it was going to turn into something quite so special, but as I started writing and laying the drawings out, all sorts of other things just POURED out! This little A5 size book really is packed with magic to help soothe a busy brain.

Inside pages of Breathe: A coluring book from illustrator Sam Goodlet -

They are available in the Samdrawsthings shop. 

Inside pages of Breathe: A coluring book from illustrator Sam Goodlet -

Thank you so much to everyone who has bought one already! I can’t wait to see pics of your creations and hear how you get on with the extra bits and bobs. Of course the Comfort Fairy makes an appearance in here too… 🧚‍♂️ 🐕

Inside pages of Breathe: A coluring book from illustrator Sam Goodlet -

And I’ve also put together a really special HiberNATION Hamper which includes the book, some colouring pencils, a beautiful candle and lots of yummy goodies in there too. You can find the shop here. 

Breathe: a colouring book from illustrator Sam Goodlet -

When the badgers took over Halloween…

Posted on: November 1st, 2019 by samdrawsthings No Comments

Happy Badgerween! I hope you had a good one.  I sent a toddler to nursery dressed as a dinosaur, then spent the afternoon making badger masks and a music video, before picking up the small dinosaur to come home for a little Badgerween party.

I’m so grateful for all the members of The Badger Sett and everyone who has bought something from the Badgerween collection to support out stripy friends.  I’ll be adding up the total soon but in the meantime, there’s a little sale on in the shop to give the badgers a bit more of a booth before I have to put my maths head on!  You can shop Badgerween here. 



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With a special musical guest (reuploaded in full length) #Badgerween #Halloween2019 #SaveTheBadgers #CanTheCull

A post shared by Sam Goodlet🌸Thoughtful Design (@samdrawsthings) on

Welcome to Badgerween 2019!

Posted on: October 7th, 2019 by samdrawsthings No Comments

Badgerween is a black and white stripy celebration of Halloween.  We celebrate the UK’s wildlife, we fundraise for badgers and we get a little bit spooky.  I am joined in my weird little party by the other members of The Badger Sett, a group of creatives making beautiful things to honour Badgerween 🙂

badger in the woods by illustrator Sam Goodlet -

Browse our selection of badger-themed goodies, supporting the Badger Trust through fundraising with every purchase.

legwarmers by The Crimson Rabbit

You can knit a pair of legwarmers with this lovely pattern from The Crimson Rabbit, and then dance like a badger in the moonlight…

Badger in legwarmers by illustrator Sam Goodlet -

Keep your knitting needles safe in a Hand Made by Jayney double-pointed needle (DPN) case.

Badger DPN case by Hand Made by Jayney


If you’re not a knitter yourself, you can still keep cosy in this stripy hat and wrist warmer set from The Badgerfly.

You’ll look very Tim Burton-esque (my inner goth girl loves these!).

You can find them in the Badgerfly shop here.

Badger-striped hat and gloves by the Badgerfly

Find a selection of Halloween decor and beautiful badger art for your walls in the Sam Draws Things shop.  I’ll be adding more prints and creations throughout the month, and following the drawing prompts for Drawlloween over on my Instagram. 

Badgers in the pumpkin patch by illustrator Sam Goodlet -

The UK’s badgers need us.  These stripy creatures belong in our woods and fields.  After a long history of persecution, they were granted legal protection.  But then they were made scapegoats for Bovine Tuberculosis and now are being unnecessarily culled.

According to the Badger Trust: “Currently, culling badgers costs the taxpayer approximately £1,100 to cage trap and kill a single badger. On the other hand, vaccination only costs an average of £200 to cage trap, vaccinate and release a single badger.”

I want a landscape full of badgers, and other wild creatures, all wandering free and safe.  Not an empty world, haunted by the ghosts of trees and spirits of wronged animals…

Ghost badger and skeleton by illustrator Sam Goodlet -

Welcome to Badgerween

Everything sold for Badgerween throughout October donates a percentage to the Badger Trust, to support their hard work protecting our black and white friends and keeping our fields wild.

We’ll keep sharing more badger-inspired treats, getting spooky and raising funds.

  • If you’re a maker, why not join in?
  • If you love badgers too, support us with a purchase or a donation to the Badger Trust 

Witchy portrait commissions

Posted on: September 18th, 2019 by samdrawsthings No Comments

I could see her so clearly, my little inner witch. 🧙‍♀️ It was in a dream. She’s about 8” tall, and towers tinily over her sacred fire. She’s sort of a miniature version of me, but with a wider, more elfin face, huge deep eyes and even more hair. She bustles with a magnetic energy, not concerned with her stature at all and completely comfortable in her own power… so I had to draw her. And add some flames for her to conjure with 🔥

My witchy self portrait over on Instagram really resonated with people.  I had a lovely reaction to sharing this part of myself, and quite a few requests for me to draw other people.

Sooo, I have a few spots for commissions of YOUR inner witch.

So far I’ve drawn the magical Mishelle:

View this post on Instagram

@mishelle_bee as a witch! 🧙‍♀️ 🦋 . I absolutely loved capturing the inner witch of this beautiful lady for her portrait commission. She’s surrounded by her favourite colours and her butterfly familiars. And if anyone knows about the power of transformation, it’s this lady. We’ve become virtual friends and I feel so lucky to have her to chat to, especially about parenting stuff. She’s ace. You also need to pop over to see what she wrote about this little video over on her profile cos OHMYGODDESS the words are so pure and perfect. ⭐️ I’ve got a few spaces for witchy portrait commissions open at the moment if you’d like me to draw you too. You can drop me a message for a chat about witchy magic! 🧙‍♀️ . . . . . . . . . . . . . #WitchyPortraits #InnerWitch #IllustratorsOfInstagram #Transformation #Pixaloop #Halloween #BeMoreWitch

A post shared by Sam Goodlet🌸 (@samdrawsthings) on

And the stunning Sara:

View this post on Instagram

Envisioning the super cool Sara @ashes2phoenix as a witch, with her bunny familiar conjuring spells in their magical fire 🧙‍♀️🐰🔥 . My heart is glowing with fiery magic too. Sharing my little inner witch and then hearing how she’d resonated you has been so lovely. She popped up in a dream and I’m so pleased I was brave enough to share her with you. She was only about 8 inches tall but super powerful. . I’m absolutely brimming with joy to be creating these witchy portraits! . If you would like to be a witch too, here’s how it works: . ⭐️ drop me a message and send me some pics of yourself or a link to your Instagram with some selfies . ⭐️ I will create a customised drawing of you with your witchy fire. Let me know if you have any favourite colours or familiars. . ⭐️ for £40 you will get a little video with animated flames and pretty bits to share on social media . ⭐️ for £50 you’ll get that plus an A5 print of your drawing . Wanna see how I conjugate up your inner witch? Drop me a message! . (And you don’t have to be female to be a witch or play with the magical flames!) . . . . . . . . . . . #Witch #WitchyThings #Halloween #Samhain #IllustratorsOfInstagram #Portraits #WitchCraft #WitchesOfInstagram #WhiteWitch #PagansOfInstagram #RabbitFamiliar #RabbitPatronus

A post shared by Sam Goodlet🌸 (@samdrawsthings) on

If you would like a portrait of your inner witch, you can message me on Instagram, find them in my online shop here, or drop me an email.

Here’s how it works:
⭐️ drop me a message and send me some pics of yourself or a link to your Instagram with some selfies
⭐️ I will create a customised witch drawing for you
⭐️ for £40 you will get a little video with animated flames and pretty bits, to share on your social media
⭐️ for £50 you’ll get that plus an A5 print of the drawing

I am having so much fun creating these magical portraits, and adding in cute animal familiars.

A little bit of art therapy

Posted on: July 22nd, 2019 by samdrawsthings No Comments

One of my missions this year has been learning how to use Procreate, a really amazing piece of drawing software.  One unexpected bonus has been that it’s also provided a new way for me to have fun with drawing and reintroduce a bit of PLAY into my life!

Banshee Yarns branding looking fab!

Posted on: May 29th, 2019 by samdrawsthings No Comments

It’s lovely watching a brand new brand blossom.  I love the moment when a logo I’ve designed starts appearing on things.  It takes on a life of its own away from my sketchbook and it’s pure magic.

The yarn bands I’ve designed for Banshee Yarns have just been wrapped around their first skeins of yarn, and their colours are so stunning, look! 🙂

View this post on Instagram

Dorcha, Stain & Apocalypse on 70/30 Merino/Silk

A post shared by Banshee yarns (@bansheeyarns) on

Go follow them for news of their other colours, online shop and first wool show.

If you’d like any help with logo design or branding, you can drop me an email here.

A new logo for Angel Bloom

Posted on: April 12th, 2019 by samdrawsthings No Comments

Talented artist Hannah Corley came to me for help with her logo and branding as she starts her own business.  Like all my clients, I asked her to start with a Pinterest board of things that excite and inspire her.  This is such a great place to start when you’re thinking about your brand.

She sent me the most beautiful board packed with sunflowers, bees, warm browns and yellows and vintage fonts.  Sometimes people don’t really know what they want and I put together lots of different ideas and colour options for them to choose from.  Hannah knew just what she wanted the look and feel of her brand to be, so my job was to simply create some different logo layouts for her to choose from.  I tried the sunflower and the been in all sorts of combinations!

Angel Bloom logo and branding development by illustrator Sam Goodlet -

Angel Bloom logo and branding development by illustrator Sam Goodlet -

The final logo is classy, elegant and whimsical and I cannot WAIT to see it in use as Hannah starts her business 🙂

Angel Bloom logo by illustrator Sam Goodlet -

If you would like some help with your logo or branding, do drop me an email.  I can send a copy of my full portfolio and we can have a chat about ideas.  I work a lot with small and creative businesses, charities and good causes and would love to help you.


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