Flower Power Fund Branding & botanical art

Flower Power Banner by illustrator Sam Goodlet - www.samdrawsthings.com

Having helped the wonderful Jane at Hedgerow Yarns set up her branding, I was approached by a fabulously creative fundraiser to help with another yarn based project.  Sarah Holmes raised funds for Marie Curie through all sorts of ingenious ideas including working with independent artisan wool dyers like Jane.

Over the course of 2018, one dyer a month released a flower-themed batch of yarn for the Flower Power Fund, donating a percentage to Marie Curie.  I worked closely with Sarah to develop a logo and branding elements, which were then approved by the charity.

The hand-dyed yarns come in beautifully twisted skeins, so the main logo features one of those with a knitting needle and a daffodil as a little hat tip to Marie Curie.  All of the elements were hand-drawn, scanned and colour added in Adobe Illustrator.

The finished logo is intentionally pretty busy – the aim was to create something uplifting and a little bit explosive, capturing the power of those pretty flowers.  The skein with the daffodil were used on their own when something simpler was required.

Flower Power Fund logo by illustrator Sam Goodlet - www.samdrawsthings.com

I also created some frames using the flowers for little announcements and news on Instagram.

Sarah then had a branding pack with all the colours and information to keep a consistent style with her communications from the project.  The lovely font is Foxhole by Ian Barnard.

This was such a fabulous way to raise funds, and drawing flowers brought me so much joy!  It also connected me to a wonderful network of other creatives.

The yarns were really beautiful, limited edition colour ways that were  snapped up by avid fibre-crafters.  I’m also drew a flower print every month to match.

The first one was Snowdrop from Norah George Yarns:

February’s yarn was Hellebore by Down Sheepy Lane.

March is Marie Curie’s biggest fundraising month, so had three yarns – Cuckoo Flower and Vintage Daffodil from Beehive Yarns :

As well as a Hydrangea yarn from Sylvan Tiger Yarn and a knitting project bag from Craft House Magic:

AND a daffodil inspired yarn from Felt Fusion:

The lovely team at Lay Family Yarn created a Crocus yarn for April:

May’s yarn was Anemone by Fine Fish Yarns

June saw two yarns.  Sempervivum from The Knitting Goddess and Delphinium from Henny Penny Makes:

Jane at Hedgerow Yarns created a beautiful Lupin yarn for July:

August was the turn of Dusty Dimples who drew inspiration from an Aechmea called Blue Tango:

And September was all about Love-in-a-Mist, with a beautiful yarn from Eden Cottage Yarns.

October featured a gorgeous Protea yarn from Moel View Yarn:

Felt Fusion created a really pretty Sweet Pea yarn for November:

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Here is the penultimate skein from @flowerpowerfund (I cannot believe it’s nearly been a year since this #slightlybonkersidea was launched by @sherlock_knits). This month’s yarn has been dyed by @feltfusion and is stunning. A beautiful interpretation of Sweet Peas. I’ve tried (without much success) to capture the sparkle 🌟 in the second picture. To accompany the yarn is another charming print from the lovely @samdrawsthings. I can’t wait to see December’s yarn but at the same time am quite sad that @flowerpowerfund for 2018 is nearly at an end. Please do pop over to their feed to see how you can support this worthwhile cause. An amount from each skein and print is donated to @mariecurieuk #flowerpowerfundyarn #feltfusion #samdrawsthings #sweetpeas #mariecurieuk

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And finally, December was the turn of The Wool Barn, who created a lovely Peony-inspired colourway:

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Here is the final yarn and print in the @flowerpowerfund bouquet. Peony Blush is the most wonderful, pale pinky-peach with speckles, dyed by Maya @thewoolbarn. Such a beautiful yarn that will tone with several of the other yarns in the collection. As usual, there is the most charming print from the lovely Sam @samdrawsthings. What a year this has been for Sarah and her #slightlybonkersidea to raise money for @mariecurieuk. I so hope she can reach £10,000 total, it’s so close! Now I have the absolutely joyous task of deciding which projects are deserving of this bouquet of yarny gorgeousness 🌺💐🌸🌼🌹🌷 #flowerpowerfund #mariecurieuk #slightlybonkersidea #woolbarnyarn #samdrawsthings

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I absolutely loved being part of this project.  And the most incredible thing was the way the community got involved and supported everything.

Sarah initially thought she might raise £1,000.  Um…. she totally smashed that target, raising over £22,000 for Marie Curie!

If you have a project that could do with a splash of colour and some creative input from me, do get in touch 🙂

I created 15 botanical illustrations to sell as prints, and designed my first enamel pin, contributing just over £1,000 to the fundraising total.

 

Flowers for the Flower Power Fund by illustrator Sam Goodlet - www.samdrawsthings.com

Flower Power Fund enamel pin and backing cards designed by illustrator Sam Goodlet - www.samdrawsthings.com

 

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