Flower Power Fund Branding & botanical art

Flower Power Banner by illustrator Sam Goodlet - www.samdrawsthings.com

Having helped the wonderful Jane at Hedgerow Yarns set up her branding, I was approached by a fabulously creative fundraiser to help with another yarn based project.  Sarah Holmes is raising funds for Marie Curie through all sorts of ingenious ideas including working with independent artisan wool dyers like Jane.

Over the course of 2018, one dyer a month will release a flower-themed batch of yarn for the Flower Power Fund, donating a percentage to Marie Curie.  I’ve worked closely with Sarah to develop a logo and branding elements.

The hand-dyed yarns come in beautifully twisted skeins, so the main logo features one of those with a knitting needle and a daffodil as a little hat tip to Marie Curie.  All of the elements were hand-drawn, scanned and colour added in Adobe Illustrator.

I started by setting up a Pinterest board where Sarah and I could share ideas and inspiration.  After a three stages of draft ideas and different logo layouts, we went for a square format with flowers creeping into the corners.

The finished logo is intentionally pretty busy – the aim was to create something uplifting and a little bit explosive, capturing the power of those pretty flowers.  The skein with the daffodil can be used on their own when something simpler is required.

Flower Power Fund logo by illustrator Sam Goodlet - www.samdrawsthings.com

I’ve also created some frames using the flowers for little announcements and news on Instagram.

There are also some banners for Facebook and I helped Sarah set up a Mailchimp account to keep everyone up to date with the latest yarn news…

Yarn Alarm banner by illustrator Sam Goodlet - www.samdrawsthings.com

I created a branding pack with all the colours and information in for Sarah to use to keep a consistent style with her communications from the project.  The lovely font is Foxhole by Ian Barnard.

This is such a fabulous way to raise funds, and drawing flowers brought me so much joy!

The yarns are really beautiful, limited edition colour ways that are being snapped up by avid knitters.  The first one was Snowdrop from Norah George Yarns.

I’m also drawing a flower print every month to match.

February’s yarn was Hellebore by Down Sheepy Lane.

March is Marie Curie’s biggest fundraising month, so had three yarns – Cuckoo Flower and Vintage Daffodil from Beehive Yarns :

As well as a Hydrangea yarn from Sylvan Tiger Yarn and a knitting project bag from Craft House Magic:

The lovely team at Lay Family Yarn created a Crocus yarn for April:

May’s yarn was Anemone by Fine Fish Yarns

June

Jane at Hedgerow Yarns created a beautiful Lupin yarn for July:

August was the turn of Dusty Dimples who drew inspiration from an Aechmea called Blue Tango:

And September is all about Love-in-a-Mist, with a beautiful yarn from Eden Cottage Yarns.

There are all sorts of exciting things planned over the year to bring in extra money and celebrate the beauty of a whole load of different flowers.  You can find all the prints in my Etsy shop here, or my online shop here.

You can find out more at Sarah’s Just Giving page here and sign up to the mailing list here.

I’m absolutely loving being involved in this and drawing so many flowers is bringing me such joy!

If you have a project that could do with a splash of colour and some creative input from me, do get in touch 🙂

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