Lay Family Yarn Branding

Rebranding Lay Family Yarn was an absolutely lovely project.  Kelly, Nick and Megan Lay dye their own knitting yarn and also produce the cutest sock blanks. (I had to ask my knitting friend what those were! They’re knitted pieces that are painted and then you re-knit them into socks).

Lay Family Yarn are part of the Flower Power Fund project where Kelly had seen my work and she got in touch to ask for some help.  They are stepping into a new phase of the business this spring and wanted a bit of a refresh.

We started with a Pinterest board where Kelly pinned things in here favourite shades and colours, plants and prints that make her happy. I then put together a colour palette and some logo ideas for them to choose from.

They went with a logo featuring illustration of an amnesia rose and a fern, which work really well with their nature-inspired, pastel coloured yarns.

Lay Family Yarn logo by illustrator Sam Goodlet -

I turned the drawings a wreath for the main logo, and the drawings pop up in their Etsy banner, sub-brand logos, yarn bands and Instagram frames.

The Lay Family Yarn shop on Etsy with their new logo and shop banner

Kelly is also a big fan of Cornish Blue crockery and running a monthly yarn club inspired by afternoon tea, so a tea cup has popped up in the branding too, and I really like how it adds a cosy, family feel.

Lay Family Yarn Branding by illustrator Sam Goodlet -

The team were all equipped with lots of new goodies ready for their relaunch in a branding pack.  It’s such a pleasure to watch them blossom 🙂

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Hello! Some of the secrets I have been keeping include working on a rebranding of Layfamilyarn. I have had the pleasure of working with @samdrawsthings who has captured what I envisaged for myself and my business, thank you Sam you are a magician😘😘 . . New beginnings? Yes from April Layfamilyarn will be my main focus, I am still a nurse and proud of it, I will still wear my heart on my sleeve and proudly serve the NHS 1 day a week. 🌹 🌹 Whats to come? Weekly updates, monthly clubs, feature dyer in a proper shop!!! And who knows maybe a show or two☺ 🌹 🌹 Thank you all for your support over the last 9 months you are making my dreams come true😘😘 #layfamilyyarn #acorn #oaktree

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