Mad Scientist Yarns rebrand

I’ve been working for a while with Michelle and Scott of MAD Scientist Yarns (they are members of the Badger Sett) and love their ethos. They are both working scientists who express their creativity and raise funds for charity through their yarn sales. Their colours are out of this world!

They got in touch wanting a rebrand and a new logo. They had been using a stock illustration of a little scientist for their logo since they first set up (you can see him on the yarn bands above), and asked me to create a new character just for them.

Mad scientist yarns logo by illustrator Sam Goodlet -

For the first time, I used a combination of Adobe Illustrator and ProCreate on the iPad Pro to create this logo and it meant I could bring in some really fun watercolour effects.

I’ve also designed a hard enamel pin for them, featuring the new scientist character, and created a preview artwork so that they can start taking pre-orders for them. They are fundraising for the mental health charity Mind through the pin sales.

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So we said we had something else to share – well here it is our first hard enamel pin with a jewellery quality rainbow finish 未 Preorders are now live on our site – link in bio and 瞿1 from each pin will be donated to @mindcharity the Mental Health Charity 未 Even though MIND is our current charity it is also #mentalhealthawarenessweek and so it seems fitting to list this now 未 We will be bringing these to @thewoolmontyshow with us and shipping for all except those coming to the show will be ~6 weeks 未 So what you waiting for head on over and check out this gorgeous rainbow pin designed by @samdrawsthings 未 未 未 #madscientistyarns #samdrawsthings #mentalhealthmatters #enamelpin #rainbowpin #allthepins #yarnlover #yarnspiration #yarnlove #yarnaholic #indiedyedyarn #indieyarn #handdyedyarn #indieyarndyer #iloveknitting #igknitters #iloveyarn #igcrocheters #crochetersofig #yarnstagram #yarnaddict #yarn #knittersofig #ukdyer

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This was such a lovely project to work on! If you would like a hand with rebranding your business or charity, or you are starting from scratch and need a logo, do get in touch. You can drop me an email here.


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