Posts Tagged ‘creative business’

What the hell is a call to action, and why do I want to add one…?

Posted on: January 23rd, 2020 by samdrawsthings No Comments

The Ideas Machine with illustrator Sam Goodlet - www.samdrawsthings.co.uk

The first time someone said to include a “call to action” in my social media posts, I really didn’t get it.

Then someone else said “do you ever tell people how to work with you?!” And a penny dropped.
Because…. erm…. I didn’t.

I realised I was being a bit like a princess locked in a tower – you pretty much had to fight through a bramble thicket, and conquer a dragon to become my client….

The first time I did a social media post and told people some of the options for how to commission me, I got a sale!  It sounds really obvious, doesn’t it?  But I’m pretty sure I’m not the only creative person who has been acting like Rapunzel and then wondering why they’re not getting any work!

Soooo, in my Facebook Group I’ve been doing come cheerleading to help other people not make the same mistakes I have, and I’ve made a sheet to work through with lots of ideas 🙂 And here it is!

If you have a go, do let me know how you get on.

You can save the pictures below, or download the guide to including a call to action in your social media as a PDF here.

How to include a call to action in your social media by illustrator Sam Goodlet - www.samdrawsthings.com

How to include a call to action in your social media by illustrator Sam Goodlet - www.samdrawsthings.com

If you’d like any help with your branding or a consultation through my new Ideas Machine service (and tips on how to stop acting like Rapuzel) drop me an email and let’s have a chat 🙂

A new logo for Angel Bloom

Posted on: April 12th, 2019 by samdrawsthings No Comments

Talented artist Hannah Corley came to me for help with her logo and branding as she starts her own business.  Like all my clients, I asked her to start with a Pinterest board of things that excite and inspire her.  This is such a great place to start when you’re thinking about your brand.

She sent me the most beautiful board packed with sunflowers, bees, warm browns and yellows and vintage fonts.  Sometimes people don’t really know what they want and I put together lots of different ideas and colour options for them to choose from.  Hannah knew just what she wanted the look and feel of her brand to be, so my job was to simply create some different logo layouts for her to choose from.  I tried the sunflower and the been in all sorts of combinations!

Angel Bloom logo and branding development by illustrator Sam Goodlet - www.samdrawsthings.com

Angel Bloom logo and branding development by illustrator Sam Goodlet - www.samdrawsthings.com

The final logo is classy, elegant and whimsical and I cannot WAIT to see it in use as Hannah starts her business 🙂

Angel Bloom logo by illustrator Sam Goodlet - www.samdrawsthings.com

If you would like some help with your logo or branding, do drop me an email.  I can send a copy of my full portfolio and we can have a chat about ideas.  I work a lot with small and creative businesses, charities and good causes and would love to help you.

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